CLIENT: THE GREAT CANADIAN WOMAN

At our recent project with The Great Canadian Woman, we helped them to create an interview that will allow their audience to understand their mission, to deeply connect with them and to understand why The Great Canadian Woman exists.

THE OBJECTIVES

Everybody used to market with what they do and how they do it. Things have changed. Not anymore. People do not follow what you are doing, they come to you because of WHY you do it. This is especially true for Generation Y and Z. Therefore it was incredibly important for The Great Canadian Woman to communicate why they exists and allow people to get to know them in an authentic way so they deeply connect with them.

This project’s focus was to create an interview that is raw, authentic and true to who The Great Canadian Woman is.

THE SOLUTION

Together with their team we came up with a concept that will reflect who the founders and the team are and create a short video for their audience to watch so just in a matter of minutes, they understand who The Great Canadian Woman is and why their community exists. The video on their About Page will help them to convert visitors to followers, growing their incredible community.